Having an App List is useful to ensure ads run only on designated supply sources by targeting or excluding App Bundle IDs and Placement IDs (for app) as well as URLs (for mobile web). You can get these IDs from Reports or from the Running Apps section of the Campaign View page.
Go to the Campaigns tab in your account:
In the Campaigns list page, click the three dots next to the Campaign ID which you want to optimize. Select View.
You will be at the View Campaign dashboard. Scroll to the Running Apps segment. You can view the App Bundle ID, Placement ID, App Name and other information here.
App Bundle ID:
Unique identifier for an app on all exchanges. Typically, iOS Bundle IDs have a numerical format (e.g. 1617391485) while Android Bundle IDs have an alphabetical format (e.g. com.example.myapp). To get this value, you may use the macro {APP_BUNDLE}.
Placement ID:
Alphanumeric ID for an app which is specific to an exchange. To get this value, you may use the macro {EXCHANGE_ID}_{APP_ID}.
Example: 10038-accuweather.com
This guide shows you how to create one:
Go to the App Lists tab of your account OR -
the Targeting section of your campaign creation.
In the App Lists page, click on the + Create New App List button. If you are adding this during campaign creation, click the + Add New Applist button.
Name the App List and fill in the App Bundle IDs, Placement IDs or URLs, plus a short Description for your own reference. We recommend having separate lists for each type. Click the Create Applist button to save it.
Once created, the new list will appear in your App List page, where you have a holistic view of the App List size along with basic counts of the campaigns where the white / black lists are attached to.
The same App List is also available in the dropdown list within the Targeting section of your campaign creation. You can then use it as a White or Black List.
You can include multiple lists in your campaign setup and reuse App Lists across multiple campaigns. If you want more control and do a manual blacklist of specific IDs for specific campaigns, refer to the Manual Blacklist Creation guide.
Note: Be careful if you are targeting or excluding both App Bundle ID list and Placement ID list in the same campaign. If they belong to the same App, the App Bundle ID will override the Placement ID.
Reach out to the Account Management team if you require curated lists based on certain criteria.