Parameters

Required

Description

api_key

Yes

2b76fbf8f6c817817d04f0c2a3ec8579c0782ee7

idfa

Preferred

IOS unique IDFA

gaid

Preferred

Google unique advertising ID

os

Preferred

android/IOS

activity_kind

No

Type of event. For eg; event, install, impression

package_name

No

Android app bundle name/ IOS app store ID

app_event

Yes

Name of the event that you have recorded. eg: app_open, registration, purchase etc.

event_items

No

For any event, you can pass multiple event in a JSON format. Eg: in case of purchase of an item, you can pass attribute like price, product_id, colour, currency etc. Nested JSON must be URL encoded string of array of JSON. For multiple attributes JSON is preferred. For single attribute this can be string as well.

event_items JSON should be encoded (ref eg below)

can_claim

Yes

0 (default attribute)- Unattributed event

1- attributed event.

view_through

No

0 (default value)- click based attribution

1- Impression based attribution

bid_id

Yes

Pass through parameters. Pass the click_id that was recorded when the user clicked on the ad.

is_reengagement

No

0-it's not a re-engagement event

1- it's a re-engagement event

c0,c1,c2

No

Generic pass through variables. Use these parameters for passing values of custom value.