What is a Postback URL?
Postback URL allow you to track the success of your campaign by reporting back an action that the user has completed on your website/app after arriving through an advertisement. Once Postback URL is placed, you will be able to see how many conversions are generated from each site, placement, banner, etc.
Postback URL can be used to track actions such as:
The user makes a purchase.
User signs up for your site.
User submits their e-mail address.
User arrives at your "goal page".
Any other event or action on your website/app.
How It Works?
A Postback URL is a URL that you will place on your conversion page ("Thank You" page) or Tracking Tool (Voluum, Keitaro, Redtrack etc). We generate a unique transaction id value when your ad is clicked by a user. This transaction id value can be passed through to your campaign URL by using {CONVERSION_ID} macro. We need you to store and send back the information that we called {CONVERSION_ID}.
At a later point in time, when the user arrives at your thank you page and loads the Postback URL our server uses the transaction id which was passed via your landing page URL and saved at your end and passed to the Postback URL replacing the macro {CONVERSION_ID} to record conversion against the impression.
You will then know which placement on which domain generated the conversion, and which specific creative the user clicked on. This information will be available in your campaign statistics.
How is it setup?
After clicking on one of your ads, users are redirected to your web property and will hopefully move through your funnel to complete the desired action. This action could include making a purchase, filling out a form, submitting email information, or some other event. In any of these cases, the successful action is referred to as a conversion.
Postback URL is used to count the number of users that completed an action and attribute that conversion information back to the campaign.
Place the below pixel on your website's conversion page, before the closing body tag.
https://action.pixels.center/event?uc=[REPLACE_WITH_ADV_ID]&clk_id={externalid}&event=install&payout={payout}Placeholder | Value | Mandatory | Details |
uc | [REPLACE_WITH_ADV_ID] | Yes | Unique advertiser identifier which is available under your account email address on the top right of the page |
{externalid} | Yes | Tracking tool token to pass back the value collected using {CONVERSION_ID} macro | |
event | Install, purchase, signup, partial etc | Yes | event name to be passed |
payout | {payout} | No | Offer payout |
Once you have updated your website with the Postback URL, users that arrive at this page by clicking your ad in the future will be counted as conversions.
Example URL:
https://action.pixels.center/conversion?uc=3534&tid=9bf2bd6b-5e38-4b2b-9f8b-5e5132&event=install