Image and Native Ads

Native is an ad format where the ad experience follows the natural form and function of the location in which it is placed. They seamlessly integrate into a publisher's app and native ads optimise the user experience as they blend into the app, driving high levels of engagement.

*Rewarded video is a short video, usually around 30 seconds maximum, for which users need to opt-in to watch this non-skippable video – having been incentivized to do so by being offered a reward such as an additional life in a game or in-app credit.

§ Landscape and portrait videos will be served in only the correct screen orientation (i.e. Landscape will never serve in a portrait ad slot and vice versa) on all exchanges. It is advised to include both video orientations in your creative set.

Rich media and playables are ad formats based on HTML5 and MRAID frameworks. Rich media ads contain interactive content such as videos, maps and games to offer users a more engaging experience. Marketers utilise this format to drive brand awareness, while playables is mainly used by game developers as a "try before you buy” offer through:

Compared to other ad formats, Playable Ads result in lower eCPIs / eCPAs and higher LTV due to higher engagement prior to the download.

Loading screen: Playable Ads must have a loading screen, which is ideally clickable (especially in cases where an ad takes a significant amount of time to load) and populated with the target URL directly. You can use the loading screen of the game/app to increase the recognition factor and branding effect.

Tutorial: Create a tutorial for the first 2-3 steps to instruct users how to engage with the game. For instance, add a text-box informing the user what they need to do in order to start playing. Always a good idea is to add animated pointers or arrows.

CTA screen: With regards to CTA screen, it is recommended to make the whole screen clickable, and to add an engaging end screen CTA to improve engagement rates.

Click URL: For GeoSpot Media to track clicks and have those clicks visible in the dashboard you need to add click tracking in your HTML creatives, for that we have introduced a macro {HTML_CLICK_TRACKER}.

This macro has to be added in your HTML code in the place of your click URL. This macro will be replaced by the GeoSpot Media click macro {CLICK_URL} followed by the click URL available in the Tracker Asset.

If for any reason, you prefer not to use the Click url mentioned in Tracker Asset in the html creative and rather use a different click url in HTML, then please use the macro {CLICK_URL} for GeoSpot Media to track clicks.

This macro {CLICK_URL} needs to be added in front of your Click URL so that clicks can be tracked in the GeoSpot Media platform. The URL that follows the {CLICK_URL} macro must also be HTML encoded.

example: {CLICK_URL}https%3A%2F%2FGeoSpot Media.io%2F

Note: We strongly recommend you to use {HTML_CLICK_URL} over {CLICK_URL} as it will help from frequent html code changes.