What are Smart App Categories?
Smart App Categories enable advertisers to target audiences with precision by leveraging a standardized, context-rich classification of mobile applications. This advanced taxonomy allows for granular targeting based on an app’s Category, Genre, and Sub-genre, supporting both Gaming and Non-Gaming environments across the programmatic ecosystem.
By applying a consistent framework, Smart App Categories unlock contextual relevance at scale - making it easier to align ad placements with user intent, content type, and behavioral signals.
Scale and Methodology
The taxonomy isn’t limited to a small sample of apps. It’s built to scale - with coverage extending across apps that generate 100+ billion daily programmatic ad requests. This scale is achieved through a hybrid classification process that includes:
Manual curation by domain experts
Machine Learning models trained on behavioral and contextual signals
Third-party enrichment from trusted app intelligence platforms
Together, these methods ensure coverage is both comprehensive and accurate, allowing advertisers to confidently deploy context-based strategies across vast mobile inventory.
Taxonomy Breakdown
The Smart App Categories framework is made up of:
8 Primary Categories
4 Gaming Apps (Casino, Casual, Core & Hypercasual)
4 Non-Gaming Apps (Entertainment, News and Weather, Social & Tools and Utility)
Over 40 Genres
Over 350 Sub-genres
This detailed structure supports hyper-targeting strategies that go beyond traditional app store classifications, enabling more effective audience engagement and performance optimization.
See below for the full breakdown.
Gaming Apps
Casino Games
Genre | Sub-genre |
Bingo | Bingo: Others |
Casino Games: Others | Blackjack |
| Card Games (Casino) |
| Casino Games: Others |
| Casual Casino |
| Coin Pusher |
| Crash |
| Dominoes |
| Fish Hunter |
| Keno |
| Mahjong |
| Okey |
| Pachinko |
| Roulette |
| Rummy |
| Scratch Cards |
| Teen Patti |
Poker | Poker: Others |
Slots | Slots: Others |
Casual Games
Genre | Sub-genre |
Adventure | Action-Adventure |
| Adventure: Others |
| Build & Craft |
| Dating Sim |
| Escape |
| Hidden Objects |
| Quest |
| Quest Puzzle |
| Stealth |
| Storytelling (Visual Novels) |
| Survival |
| Survival Craft |
| Survival Craft: First Person |
| Survival Craft: Third Person |
| Survival Craft: Top Down |
Arcade | Arcade Platformer |
| Arcade: Others |
| Beat 'Em Up |
| Classic Fighting |
| Destruction |
| Fighting |
| Fishing |
| Idle Arcade |
| Idle Builder |
| Idle Merge |
| Idle Rpg |
| Idle Tycoon |
| Idol Management Sim |
| Melee Arena |
| Rhythm |
| Runner |
| Satisfaction |
| Scroller |
| Shoot 'Em Up |
| Sport Fighting |
| Survival Arena |
Board Games | Board Games: Others |
| Carrom |
| Casual Casino |
| Checkers |
| Chess |
| Dice |
| Domino |
| Ludo |
| Mahjong |
| Mahjong Solitaire |
| Othello (Reversi) |
| Sea Battle |
| Tic Tac Toe |
| Yahtzee |
Kids Games | Kids Games: Others |
Puzzle | Blast |
| Blast: Meta |
| Blocks Breaker |
| Blocks Puzzle |
| Brick Breaker |
| Bubble Shooter |
| Chain Puzzle |
| Coloring |
| Connect Puzzle |
| Crossword |
| Dating Sim |
| Draw Line Puzzle |
| Evermerge-Like |
| Fill & Organize |
| Find The Difference |
| Guess The Word |
| Hexa Puzzle |
| Jigsaw Puzzle |
| Logic Puzzle |
| Match 3D |
| Match-3 |
| Match-3 Pvp |
| Match-3 With Meta |
| Match-3: Tile |
| Merge |
| Merge Dragons-Like |
| Merge Numbers |
| Merge With Meta |
| Merge-2 |
| Nonogram |
| Physics Puzzle |
| Puzzle Prg (Puzzle Battler) |
| Puzzle Rpg (Puzzle Battler): Match-3 |
| Puzzle: Coloring |
| Puzzle: Others |
| Simple Match-3 |
| Simple Merge |
| Slide |
| Sort Puzzle |
| Swipe-To-Move Puzzle |
| Tetris |
| Trivia |
| Word |
| Word Jumble |
| Word Puzzle |
Simulation | Aircraft Simulator |
| Animal Simulator |
| Breeding |
| Bus Simulator |
| Citybuilder |
| Clicker/Idle |
| Construction Vehicle Simulator |
| Customer Service |
| Dating Sim |
| Driving Simulator |
| Emergency Vehicle Simulator |
| Farming |
| Fishing Simulator |
| Home Design |
| Idle Tycoon |
| Idol Management Sim |
| Job Simulator |
| Job Simulator: Doctor |
| Parking Simulator |
| Sim-Life |
| Simulation: Others |
| Simulator |
| Simulator: Beauty |
| Taxi Simulator |
| Tractor Simulator |
| Train Simulator |
| Truck Simulator |
| Tycoon |
| Vehicle Simulator |
| Virtual Pet |
| Weapon Simulator |
Core Games
Genre | Sub-genre |
Card Games | Card Games: Others |
| Ccg (Collectible Card Games) |
| Solitaire |
| Spades |
Racing | Arcade Racing |
| Car Racing |
| Chase Racing |
| Drag Racing |
| Drift Racing |
| Offroad Racing |
| Offroad Simulator |
| Racing: Others |
| Simulation Racing |
| Smash Racing |
| Sport Racing |
| Sports Racing |
| Stunt Racing |
| Traffic Racing |
| Trial Racing |
RPG | Action Rpg |
| Action Rpg/Mmorpg |
| Action Rpg/Mmorpg (Role-Playing) |
| Afk Rpg |
| Hack And Slash |
| Mmorpg |
| Moba (Multiplayer Online Battle Arena) |
| Roguelike |
| Rpg (Role-Playing) |
| RPG: Others |
| Tactical Rpg |
| Team Battlers |
| Turn-Based Rpg (Party Battler) |
Shooter | Artillery Shooter |
| Battle Royale |
| Competitive Shooter |
| First-Person Shooter (Fps) |
| Hero Shooter |
| Pve Shooter |
| Pvp Shooter |
| Shoot 'Em Up |
| Shooter: Fps |
| Shooter: Hunting |
| Shooter: Others |
| Shooter: Sniper |
| Shooter: Tds |
| Shooter: Tps |
| Shooter: Vehicles |
| Third-Person Shooter (Tps) |
| Top-Down Shooter (Tds) |
Sports | Arcade Sports |
| Baseball |
| Idol Management Sim |
| Pool |
| Simulation Sports |
| Soccer Managers |
| Sport Games |
| Sports Manager |
| Sports: Others |
Strategy | 4X Strategy |
| 4X/Merge |
| Auto Chess |
| Base Building |
| Idle Tower Defense |
| Real Time Strategy (RTS) |
| Real Time Tactics (RTT) |
| Royal Court |
| RPG (Role-Playing) |
| RTT: Card Battler |
| Strategy: Merge/Tower Defense |
| Strategy: Others |
| Tactics |
| Tactics: Merge |
| Takeover |
| Tower Defense |
| Turn-Based Strategy (TBS) |
| Turn-Based Tactics (TBT) |
Hypercasual Games
Genre | Sub-genre |
Arcade | Arcade: Others |
Hypercasual Games: Others | Adventure |
| Board Games |
| Card Games |
| Casino |
| Kids Games |
| Party Games |
| Platformer |
| Racer |
| Shooter |
| Sport Games |
| Strategy |
| Vehicle Simulator |
Puzzle | Puzzle: Others |
Scroller | Scroller: Others |
Simulator | Simulator: Others |
Non-Gaming Apps
Entertainment Apps
Genre | Sub-genre |
Books | Books: Others |
Comics | Comics: Others |
Entertainment Apps: Others | Antistress |
| Apps For Games |
| Audiobooks & Ebooks |
| Auto Shopping |
| Avatar |
| Beauty |
| Case Simulator |
| Classic Coloring |
| Cloud Gaming |
| Cooking |
| Covid-19 |
| Design |
| Discounts & Offers |
| Drawing |
| Emulator |
| Entertainment Apps: Others |
| Entertainment: Photo/Video |
| Face Changer |
| Fantasy Sports |
| Fun Photo Apps |
| Fun Video Apps |
| Game Booster |
| Game Collection |
| Game Companion |
| Game Currency |
| Game Guide |
| Gaming Community |
| Guides & Tips |
| Health & Fitness |
| Horoscope |
| Karaoke |
| Lifestyle |
| Lottery |
| Maternity |
| Meditation |
| Mod |
| Mod Minecraft |
| Mod Roblox |
| Music Apps |
| Music Simulator |
| Official Show App |
| Official Sport Apps |
| Paint By Number |
| Party Stuff |
| Period Tracker |
| Pixel Paint |
| Prank |
| Quiz |
| Radio |
| Reading |
| Real Money/Prizes |
| Religion |
| Reviews |
| Rewarded Games |
| Rewarded Offers |
| Shopping |
| Shopping: Chain Apps |
| Shopping: Electronics |
| Shopping: Fashion & Beauty |
| Shopping: Kids |
| Shopping: Marketplace |
| Social |
| Sport Apps |
| Sport Streams |
| Sport Video |
| Sports Betting |
| Sports Tracker |
| Tests |
| Travel |
| Ugc Video |
| Video Apps |
| Video On Demand |
| Video Players |
| Video Streams |
| Weight Сontrol |
| Workout |
| Yoga |
Fun Content | Fun Content: Others |
Music Services & Players | Music Services & Players: Others |
News and Weather Apps
Genre | Sub-genre |
Magazines | Magazines: Others |
News and Weather Apps: Others | News and Weather Apps: Others |
Sport News | Sport News: Others |
Weather | Weather: Others |
Social Apps
Genre | Sub-genre |
Dating | Dating: Others |
Messengers | Messengers: Others |
Social Apps: Others | Anonymous Communication |
| Chat |
| Random Chat |
| Social Account Stats |
| Social Apps: Others |
| Video Chat |
Social Network | Social Network: Others |
Tools and Utility Apps
Genre | Sub-genre |
Business | Business Communication |
| Business: Others |
| Management |
Editor | Audio/Music Editor |
| Background/Remove |
| Collage |
| Editor: Others |
| Editor: Photo/Video |
| Facetune |
| Frame |
| Instagram Stories |
| Photo Editor |
| Photo Effects |
| Slide Show |
| Text Art |
| Video Editor |
| Video Effects |
| WhatsApp Status |
Education | Astronomy |
| Education: Others |
| Educational Platforms |
| Exam Preparation |
| Language Learning |
| Learning For Kids |
| Maths |
| Study |
| Training Courses |
Finance | Banking |
| Credit |
| Finance: Others |
| Insurance |
| Money Transfer |
| Payments |
| Trading |
| Wallet |
Navigation | Compass |
| GPS Search & Tracking |
| Maps |
| Navigation: Others |
Personalization | Call Screen |
| Fonts |
| Keyboard Themes |
| Launcher |
| Lock Screen |
| Personalization: Others |
| Ringtones |
| Stickers |
| Themes |
| Wallpapers |
| Widgets |
Service | Additional Income |
| Ads |
| Booking |
| Car Service |
| Delivery |
| Food & Drink |
| Food Delivery |
| Healthcare/Medicine |
| Job Search |
| Official Airport App |
| Official Restaurant Apps |
| Official Service App |
| Package Delivery & Tracking |
| Photo Print |
| Provider App |
| Public Services |
| Realty |
| Service: Others |
| Taxi |
| Tickets For Shows |
| Transport Schedules &T racking |
| Travel Booking (Tickets & Hotels) |
| Vehicle Rent |
Tools | Ad Blocker |
| AI |
| Alarm |
| Antivirus |
| Archiver |
| Assistant |
| Battery |
| Browser |
| Calculator |
| Calendar |
| Call Recorder |
| Caller Identification |
| Camera |
| Cleaner |
| Cloud Storage |
| Downloader |
| Dual Space |
| |
| Equalizer |
| Fax |
| File Manager |
| Flashlight |
| Gallery |
| Identifier |
| Keyboard |
| Notes |
| Notifications |
| Office |
| |
| Productivity |
| Qr |
| Recorder |
| Recovery |
| Remote Control |
| Scanner |
| Screen Broadcast |
| Screen Recorder |
| Security |
| Share |
| Speed Test |
| Time Management |
| Tools: Others |
| Translator |
| Voice Recorder |
| VPN |
| Wi-Fi |